05/28/2020 21:01 Filed in: Covid-19
One casualty of the Corona Virus pandemic is the restaurant industry. We are just seeing some restaurants receiving permission to open their dining rooms at 25 - 50% capacity. That is not profitable for those restaurants. These sit down restaurants require multiple seatings at near 100% capacity to even make a small gross margin. They have not built the infrastructure to do takeout or delivery…it is more difficult to do these well than it appears. So many will not survive.
There are some restaurants that are doing well. Those who built a multi-channel model from the beginning. For example Chick-fil-a have seen their same store revenue grow by 40% this past quarter over year ago revenue. How is this possible when dining rooms are shut down? These restaurants don't expect many of their guests to dine-in. They optimized their business around take-out, drive through and delivery. So when restaurants were ordered to close their dining rooms, these restaurants were good to go. In fact Domino's was hiring additional staff during the pandemic.
So how should a company like Perseverance Endeavors build a Vegan fast food chain that can survive during times like these? By not adopting the traditional restaurant model.
The traditional model has the advantage of not needing complex systems. Just a kitchen and a wait staff. But the disadvantage is that most of the revenue comes from butts-in-seats. It is therefore vulnerable to any circumstance that limits dine in restaurant service like a pandemic, or street construction, or anything else that shuts down this one channel of service.
A better approach is to build the restaurant with multiple channels of delivery. This is beneficial for two reasons:
1. This model allows customers to receive their food the way they want. If they want to stop by on their way home; they can pick up a meal for the family. If they are already at home (or work) they can order delivery, if they want to get out of the office they can dine in…get the picture? Great tasting food delivered the way you want.
2. If one channel cannot be used (or used fully) there will be a minimal (if any) hit to revenue. This approach is much more resilient.
And of course this is what we are building.
OK, maybe not fear, but we certainly do loath what this virus is doing to our lives. It is something that we will just have to endure for a while. As I sit here, isolated like everyone else, I am struck with an interesting thought. The World Health Organization lists asthma as one of the chronic conditions (together with diabetes and heart disease) that make someone more vulnerable to becoming severely ill with the COVID-19 disease. Well this certainly makes sense, the coronavirus attacks the respiratory system and if anything is making our respiratory system weaker then it follows contracting this virus or any other respiratory virus would make things worse.
So what to do? A 1985 Swedish study demonstrated that asthmatics who practice a vegan diet have a marked decrease in their need for medications. In addition they have fewer and less severe asthma attacks. No specific diet is a cure for asthma, but anything you can do to reduce the symptoms seems like a good thing.
If you have asthma and are worried about experiencing more severe outcomes from COVID-19 or any flu, you might want to consider adopting a vegan diet.
There is more you can do. Vitamin C and. Vitamin D are both helpful in combating COVID-19 as well as colds and flu. The best source of Vitamin C is fresh citrus fruits. During the flu season you should eat at least one orange a day. For Vitamin D you should take a good supplement. Just a couple of extra tips.
01/06/2020 08:16 Filed in: Climate Change
Most of us can't put up a wind turbine, or large solar panels, most of us can't switch to all electric cars…yet. But there is something that we can do to make a difference in this area. We can begin to replace a meat based meal or two per week with plant based meals. It is easier than you might think and there are some great options out there. But why bother you might ask? Well, there are two good reasons:
- Most Americans eat a lot of meat. If we reduced the amount of meat we eat we would be healthier. Didn't your mother tell you to eat more vegetables? Probably. The amino acids you get from meat are hard (but not impossible) to get from plant based meals, but the benefit of eating less meat is significant. Less inflammation, less heart disease and lower risk of certain types of cancer are the benefits of shifting from meat based meals to plant based. Great if you want to go completely Vegan, but beginning with replacing just a few meals a week is a great start.
- The big win, however, is for the environment. Farm animals produce 14% of the carbon in our atmosphere. If we eliminated all farm animals it would have a larger effect than if we all gave up gas powered cars, trucks, planes, etc. Well it just isn't going to happen. But if we can reduce the demand for meat just a bit, but shifting a meal or two per week to plant based, farmers would grow fewer farm animals; less carbon therefore.
We can make a difference without making a dramatic change in our lives. A meal or two per week can get the job done.
There have been two news stories, in the last few weeks, about someone ordering a vegan pizza from Domino's and getting a meat based pizza instead. In both cases (one in England and one in Australia) the customer ate the pizza without realizing it until later. Here is what is so surprising about this story…Domino's has one of the best quality control systems in the fast food industry, they are exceptionally well managed and these occurrences seem far out of character for this brand.
But it can happen, in fact it did happen, twice on two different continents. The reason it can happen is that the Vegan ingredients look just like the meat based ingredients. They are probably stored right next to each other. These same meat-based and vegetable-based ingredients probably sit in small trays right next to each other on the "make" line (where the dough is rolled, sauce is added and ingredients sprinkled on before going into the oven). They are right next to each other…and humans can and do make mistakes. The only way to reduce human error is to buy your fast food from a restaurant that has no meat-based products whatsoever. A restaurant like we are trying to build.
A week scarcely goes by without reading about a meat-based fast food chain that is offering Vegan entrees. That is great, any progress is good, however why would anyone who has adopted a Herbivore lifestyle want to reward one of the largest enablers of factory farming? But that is not why you should avoid these meat-based chains, the reason to avoid them is because you don't know if you are going to get a plant-based meal or, by mistake, a meat-based meal. Remember, fast-food restaurants have very low pay scales and very high turnover. These things contribute to mistakes. Since a Vegan fast food restaurant has no meat or dairy within it's walls, it can't serve you a meat-based meal by mistake.
Another great source for protein in a plant-based diet is the powerful Chia Seed. In fact the word Chia is Mayan for strength. How's that for power? Now the amazing thing about this tiny seed is how little of it is needed to deliver a lot of nutrients to our bodies. The serving size is 2 tablespoons (one ounce). Here's what you get from that:
- Fiber: 11 grams
- Protein: 4 grams
- Fat: 9 grams (but 5 of these are omega-3…wow!!)
- Calcium: 18% of recommended daily allowance (RDA)
- Manganese: 30% of the RDA
- Magnesium: 30% of the RDA
- Phosphorus: 27% of the RDA
In addition to the vitamins and minerals, Chia Seeds are a great source of antioxidants. They are high in fiber and will absorb 10 - 12 times their weight in water, allowing you to feel full and suppress your appetite; so these are great if you need to lose a few pounds.
The best part is Chia Seeds are really easy to incorporate into your diet. You just need to add them, raw, to your existing food. They are a bit bland tasting so you can add them to cereal, vegetables or rice dishes, or even to a bowl of sliced fruit. You can soak them in juice or water and they will turn into a gel, or you can mix into porridge, pudding, smoothies or add them to baked goods. Easy right?